Architecture trends have come a long way, from monolithic structures to microservices, and in recent years, the rise of event-driven architecture has been shaking things up in the software world. But let’s face it, while that revolution was taking place, the analytical data architectures of many systems have often been left out in the cold, still struggling with some of the same old issues already solved in other places. Well, it’s time to change that! Join us in this talk as we explore how we can harness the untapped potential of event-driven architecture to power both realtime and offline analytics. Dive into the nitty-gritty details of what is broken in many data architectures today, and how leveraging domain driven data contracts and metadata-driven processing can help transform data chaos into a symphony of order and insights. We will translate all these concepts into real-world applications and architectural patterns, review the tools and practices we use today at Wix to build analytics based on billions of events daily, and lastly we will see how you can do it as well, leaving you with practical recipes that will allow you to tame the wildest of data beasts.